Which links are best? Articles? Footers? Non-Editorial?
I am sure that we all like to think we know the answer to this question – but here we have Matt Cutts actually telling us they like links that have been chosen because someone likes what you have to offer, not because it has just been added to a footer or article.
What does this mean for those wishing to build links?
Well, you had better stop hoping that you are going to get anywhere by using techniques when Google has said “stay away from these”. Matt specifically talks about two kinds of links – articles and footer. I guess this is because they are able to determine that an article that has been written with a few random keyword-rich links haven’t been added there by someone who actually cares about the site in question. They have been added as a shameful attempt to try and influence Google and hope that an article with links will somehow bolster your position in the SERPs – just not true!
The same goes for Footer links – these are added usually by a website developer or come as standard on a template of some kind and once again haven’t been added for any editorial purpose at all. You will also find in these circumstances that there are as many links from a footer as there are pages on the site since these are normally the same for every page.
So there we have it – Google only wants links that have been handed out because of great content rather than the kind that is trying to be stuffed down their throats.