SEO Campaign
We understand that it can be a worrying time when employing any new SEO consultancy, so to help you understand a little more about what we do, please review the information below.
Competitive Analysis
In order to better understand what will be involved in your SEO program, we undertake an in-depth look at your competitors and what you are trying to achieve. Competitive analysis, also known as Competitor Profiling, will allow us to assess the strengths and weaknesses of your competition. This is an essential first stage of any SEO campaign. Our program is as follows:
- Understand the nature and scope of your industry
- Identify who all of your major competitors are
- Who are your customers (demographics) and what is attracting them to your major competitors
- There will be key factors that customers in your industry expect. Understand what these are
- Identify key phrases under which your competition are being found in the search engines
- Look at where they advertise / link from on the internet
- How active are your competitors in Social Media
Your Website Analysis
Once the competitive analysis has been completed, we look at your own website in great detail.
- On-Page Analysis – Best practice changes that will bring you in line with Google webmaster guidelines
- Off-Page Analysis – Review which websites are currently linking to you
- Domain Analysis – Look at how well known / mentioned your company is on the internet
- Social Media Use – Understand if you have an active Social Media campaign and how it is used
- Content Overview – A top-level look at your content to help us understand which pages require work and if there are any duplicate issues
- Heuristics / Usability – Does your website do what your visitors would expect? Are all messages and call-to-actions’s clear?