Heuristic Analysis

Heuristic Analysis Services

What is Heuristic Analysis?

Heuristic Analysis plays a huge part of every SEO project we undertake. We always employ heuristic analysis techniques to ensure maximum usability for our customers websites.

The best way to think of heuristic analysis is as a set of visual rules that are used to see how well a website will engage with a visitor.

Here is an exercise to try with your own site.

In order to do this, you need to take a step back and look at your site with fresh eyes, but understanding that what you are trying to achieve is to see where your eye is automatically drawn to – what is the first thing that you see?

If your eye is drawn to a particular image, what does this image say to you? Does it give off the message that you are trying to convey?

What is the overall feel of the page you are looking at? Is there enough in terms of headings or images that will tell the visitor that they are on a page that they came looking for?

What about your links… do they explain where your visitor will land when they click on them?

As an example, if your website is related to the Apple iPAD, does the link to your review page explain that this is indeed going to take you though to iPAD Reviews?

This is a brief overview of Heuristic Analysis – when employed as part of an SEO project, what you end up with is a site that has more usability for your visitors than it did before.

Our heuristic Analysis Services

If you are currently considering an SEO project, please contact us and we will be more than happy to see how we can assist you.