Heuristic Analysis

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Heuristic Analysis methods and engaging with your website visitors

 
Heuristic Analysis

What is Heuristic Analysis?

Heuristic Analysis methods can help increase website traffic by identifying how you can engage more closely with your visitors

When referring to a website, Heuristics are essentially a deep understanding of heuristic usability and design concepts allowing you to understand how users will view a website when browsing. Yet being able to identify heuristic analysis issues is not something that can be simply taught – there is no set rule for every circumstance.

With more than 10 years of working with large and small companies, multinationals and banks, iNET SEO have these precise skills to help you overcome obstacles that you might not yet be aware are standing in the way of your success.

Imagine being able to take a look at your website from the eyes of your visitors who arrive there and knowing if they like or dislike what they see…

  • Are the images pleasing to the eye? Do they fully represent your product or service?
  • Is there too much content? Do you think visitors will read it all?
  • Is there not enough content? Do you think visitors will require more information?
  • Is the navigation confusing? Can visitors find where they need to get to quickly and easily?
  • Are primary messages getting across? You want to sell your services – are you doing?
  • Are ‘call to action’ requests enticing enough to draw my visitors in?
  • These are just a few of the questions about your website that will need answering, even though you might not realise it!

To a lesser degree, we are dealing with psychological questions of how the mind works and understanding a little more about how decisions are made.

Here is a Heuristic Analysis exercise to try with your own site

In order to do this, you need to take a step back and look at your site with fresh eyes, but understand that what you are trying to achieve is to see where your eye is automatically drawn to

  • What is the first thing that you see?
  • If your eye is drawn to a particular image, what does this image say to you? Does it give off the message that you are trying to convey?
  • What is the overall feel of the page you are looking at?
  • Are there enough in terms of headings or images that will tell the visitor that they are on a page that they came looking for?
  • What about your links… do they explain where your visitor will land when they click on them?

This is a brief overview of Heuristic Analysis – when employed as part of an SEO project, what you end up with is a site that has more usability for your visitors than it did before, which can result in a higher click through crate.

Please contact us to find out more about our Heuristic Analysis services and how we can help you.

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