Conversion Rate Optimisation

When was the last time someone evaluated your Conversion Rate?

CRO (Conversion Rate Optimisation) is one of the more complicated and time consuming areas of our SEO packages, yet is one area that is hard to ignore, no matter what you business areas.

If you run an e-commerce site of any kind, you want to know that when someone lands on our site, that they complete a purchase – that is the aim anyway. If you run a site that offers any sort of service, you want your visitors to send you an enquiry or to pick up the phone and call you.

Whichever category you fall into, CRO will help you increase your conversion through rate as well as your turnover.
How does CRO work?
Below is a summary of the work we complete in order to optimise your Conversion Rate.

1. Analysis: Stats – We look initially at your stats in great detail, paying special attention to bounce and exit rates to see how much of your traffic leave before performing a desired action.
2. Analysis: Stats (2) - The second phase of the stats analysis looks at how you are being found – referral sources can often dictate the type of visitor you will get.
3. Analysis: Stats (3) – The final phase of the stats analysis looks at those visitors who landed on your site and went on to complete a purchase or perform a desired action.
4. Analysis: Review of your ‘funnel’ – This is the path that visitors have to take in order to complete the sale or desired action.
5. Analysis: Heuristics & Usability – Whilst you might not yet be aware, how you present options to your visitors can determine how they feel about you as an organisation. Trust & Reputation.
6. Analysis: Traffic Sources – We review your market and where your competitors receive their traffic from.
7. Recommendations: The final step of your CRO program are the recommendations on how you can increase your profitability through a range of changes to your website and how to engage with new audiences. This might also include new Social Media programs or new content for your website.