By definition, and when referring to a website or something that has to be read, content is ‘copy’ that has been written with the express purpose of explaining the topic of that page.

When referring to a website, SEO content has not one, but two readers for every single page…

• The Human Audience
• The Search Engines

However, there is an art to this because if you write just for the search engines, this will ruin your chances of ever being taken seriously and thereby ruining your chances of a good SERP (Search Engine Page Rank).

SEO Content must be written first for your human audience and then secondly for the search engines.

The reason and thinking behind this (and this is from Google) that if your content is easy to read, then you will be looked upon more favourably. You will also benefit from other webmasters being happy to link to content that is actually useful to their visitors. No-one will want to link to content that is full of nothing but phrases intended for search engines.

This leads us on to looking at becoming an authority website.

If you wish to ever become seen as an authority website, then your SEO content is going to be paramount; more important than any other single aspect of your SEO activities.

An authority website is one who has more incoming than outbound links – but here is the twist… You will never have large amounts of sites linking in to you unless your content is 1st class and of use to the community you are trying to break in to.

Without these links, Google will never see you as anything more than “just another website”.

This is where iNET SEO can help. With more than 15 years of copywriting experience, we will be able to help you create amazing SEO content for your website.

Please contact us for more information on how we can help with your website content.