What is SEO Copywriting?

Quite simply, SEO Copywriting is where a copywriter will take your content and make it not only attractive to the search engines, but also to your target audience as well.

However, never underestimate just how clever Google is at detecting content that has been written to try and fool it by using techniques such as keyword spamming (keyword stuffing). Avoid these at all costs and if your chosen copywriter makes mention of this, politely decline and look for someone else.

How does Content help with SEO?

The root of how pages are ranked is based on many factors, but when it comes down to it, the two most important are content and links. The frustrating part here, is that without one, you will not get the other! You MUST have good, fresh content in order to have other sites linking to you – without these links, you might get found in Google, but you will never been seen as an authority website.

What is an Authority Website?

An authority website is one that has more links coming in than going out. The ideal scenario here is to have so much fresh and unique content that other sites will find and link to you without you having to have asked for a reciprocal link back. In terms of what has the most impact to a website, content really is king!

When choosing a copywriting service, ensure that you feel comfortable with the company or person who will be doing your copywriting for you and always ask to see past content or a sample based on your needs.

What do I write about?

If you are struggling to get your creative juices flowing, then do not despair because one of the easiest things to do is come up with content - you just have to know how to do it! Some ideas might be to search for your industry news for inspiration or subscribe to news feeds. Perhaps think about a unique angle on your product or service and pitch this to your readers.

At the end of the day, Copywriting is all about being able to have a good mix of content that is appealing to both your visitors and search engines, but without ever going too far overboard for either.

It is a fine line – walk it carefully!

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