Dramatic image eh? Perhaps a little too dramatic, but you get the idea. With all of the changes to the Google algorithm, you can sometimes feel a little overwhelmed and wonder where to start. Well, you always start by fixing your problems – finding these problems can be another matter though!
SEO Audit your Website
So what do you start with? Speeding up your site by compressing image sizes? Removing duplicate Page Titles? Fixing duplicate Meta Descriptions? Actually, how are you going to find and address all of these problems? Do you actually know what you need to be looking for?
Having worked as lead SEO for one of the largest specialist directories in the UK, I have seen all manner of problems crop up thanks to the Google algorithm, and some of these problems can actually cause you a pretty major headache in the short, medium and long-term if they are not corrected.
What does our SEO Audit Cover?
Here is a list of reports that you will get when the audit is completed. You could end up with up to 26 separate reports depending on what is found.
- Page Status Codes – 2xx, 3xx, 4xx, 5xx
- Page Titles – Missing, Duplicate, >70 chars, same as H1, multiple
- Meta Description – Missing, Duplicate, >156 chars, multiple
- Meta Keywords – Missing, Duplicate, Multiple (ideally, you want to remove all of these anyway)
- H1 Tags – Missing, Duplicate, >70 chars, multiple
- H2 Tags - Missing, Duplicate, >70 chars, multiple
- Images – Over 100Kb, Alt text missing, Alt text >100 chars
By the time the audit is complete and you have acted on these issues, you can be pretty sure that not only have you removed problematic areas, but Google won’t flag these on your site in the future. And a flag from Google is bad because it means essentially you will be under scrutiny and may get hit with current or future algorithm updates.
How much is this SEO Audit?
A lot depends on how many pages you have on your website. If you aren’t sure how many pages you have, a scan will be performed first of all (for free) to tell you.
- 0-5 Pages – Free
- 6-50 Pages – £45
- 51-100 Pages – £90
- 101-200 Pages – £180
- 201+ Pages – £295
Why bother with an SEO Audit?
Well, you certainly don’t have to – all this will do for you is remove problematic common mistakes that can certainly help you appear lower down the pages than you want!
Please post here or contact us for more information.
JAN
About the Author
Written by Social SEO expert Andy Drinkwater. Andy has been involved in Social SEO & Social Media since 2001 and Copywriting since 1991 and is an active blogger on these subjects.