You follow me and i’ll follow you; make sure they are do-follow links; ensure the anchor text is spot on; don’t place the link on a page with more than 20 others… blah blah blah! The sooner some of these so-called SEO’s wake up to real Social SEO, the better for all concerned!
I am sure that many will have read or heard about link-building at some point, but there is a new kid on the block and that is ‘Citations’ and ‘Mentions’. OK, that’s two new kids on the block, but they actually go hand in hand.
Metrics for a happier Web
80,000 metrics – this is the estimated number of signals that Google uses in their algorithm to help rank websites across the globe and whilst many of the best practice changes should always be closely followed, there are new techniques that are playing a much bigger part than they once were.
Today being mentioned in an article or post is as important as having links directly back to you. Google is smart enough not to need a link when it sees something like “Andy Drinkwater from iNet SEO” to understand that they are referring to me at this website. It is also worth noting that there appears to now be some benefit to even having no-follow links, so don’t worry too much about do-follow all the time and instead head for relevant articles and mentions.
A citation or endorsement is also huge plus if you can get them - this is why rating sites are playing a larger part in todays referrals and the major search engines are all sitting up and taking notice. What better way to give everyone (including the search engines) a thumbs up about a company than to see a raft of little gold stars next to them. However, as it was in school, you have to work for your little gold stars even now.
Perhaps there is much to be learnt from school after all?