You follow me and i’ll follow you; make sure they are do-follow links; ensure the anchor text is spot on; don’t place the link on a page with more than 20 others… blah blah blah! The sooner some of these so-called SEO’s wake up to real Social SEO, the better for all concerned!
I am sure that many will have read or heard about link-building at some point, but there is a new kid on the block and that is ‘Citations’ and ‘Mentions’. OK, that’s two new kids on the block, but they actually go hand in hand.
Metrics for a happier Web
80,000 metrics – this is the estimated number of signals that Google uses in their algorithm to help rank websites across the globe and whilst many of the best practice changes should always be closely followed, there are new techniques that are playing a much bigger part than they once were.
Today being mentioned in an article or post is as important as having links directly back to you. Google is smart enough not to need a link when it sees something like “Andy Drinkwater from iNet SEO” to understand that they are referring to me at this website. It is also worth noting that there appears to now be some benefit to even having no-follow links, so don’t worry too much about do-follow all the time and instead head for relevant articles and mentions.
A citation or endorsement is also huge plus if you can get them - this is why rating sites are playing a larger part in todays referrals and the major search engines are all sitting up and taking notice. What better way to give everyone (including the search engines) a thumbs up about a company than to see a raft of little gold stars next to them. However, as it was in school, you have to work for your little gold stars even now.
Perhaps there is much to be learnt from school after all?
12 Responses to Citations, mentions and Social SEO
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Oh my goodness! a tremendous article dude. Thanks Nevertheless I am experiencing challenge with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting identical rss problem? Anybody who knows kindly respond. Thnkx
Thank you
Can I ask what problems you are experiencing? I shall have a look into it.
Regards,
Andy
RT @iNetSeo: Citations, mentions and Social SEO #seo #social #search #socialseo http://t.co/G2Bivdv
RT @iNetSeo: Citations, mentions and Social SEO #seo #social #search #socialseo http://t.co/G2Bivdv
The follow-me-i’ll-follow-you strategy is not at all beneficial. Link building has to be more than exchanging “likes” and links. It also involves building the brand itself. It’s unlikely that anyone will take a company seriously if it engages in link building strategies such as this one.
I agree. The follow-me-i’ll-follow-you strategy is not at all beneficial. Link building has to be more than exchanging “likes” and links. It also involves building the brand itself. It’s unlikely that anyone will take a company seriously if it engages in link building strategies such as this one.
Absolutely Katrina – we just need to find some way to educate the masses because there is still millions spent on these time-wasting activities.
Citations, mentions and Social SEO http://t.co/WvGdAJT #seo #social #search #copywriting perhaps we can learn from school after all?
Citations, mentions and Social SEO http://t.co/pdE0n4i #seo #social #search #copywriting perhaps we can learn from school after all?
Citations, mentions and Social SEO http://t.co/l5rRzN5 #seo #social #search #copywriting perhaps we can learn from school after all?
Oh how the web has evolved! http://lnkd.in/z2aDRM
RT @iNetSeo: Citations, mentions and Social SEO http://t.co/WtkSYFT #seo #social #search Oh how the web has evolved!